I BUILD BRANDS, SHAPE SYSTEMS, AND LEAD DESIGN ACROSS MOTION, PACKAGING, AND IDENTITY.
CREATIVE LEADERSHIP AND HANDS-ON CRAFT BY LEO JUAREZ / PERMMA.
CASE STUDIES
A global rebrand that helped Oracle connect authentically with developers.
Creating the title design and animation for PBS & The Washington Post’s documentary.
Designing an identity rooted in Guadalajara's heritage, but crafted for today’s audience.
HIGHLIGHTS REEL
ART DIRECTION
Guiding creative strategy across brand, motion, and storytelling. From first concept to final delivery.
BRANDING
Building brand systems, visual identities, and guidelines that scale across global platforms.
MOTION DESIGN
Crafting 2D and 3D title sequences, broadcast packages, and animated campaigns end-to-end.
PRODUCT VISUALIZATION
Delivering high-end 3D renders and animations that showcase products with clarity and impact.
VISUALS AND MOTION
© 2025 Leo Juarez / Permma
CREATIVITY IS A PERPETUAL MOTION MACHINE
LEO JUAREZ
With over a decade of experience across branding, motion, and product-focused design, I bring a cross-disciplinary approach to every project. I’ve developed visual identities for small businesses and built global brand systems at tech companies, always adapting to team size, project scale, and platform.My work spans from campaign art direction to hands-on motion design and 3D product visualization—shaping creative for clients like Disney+, PBS, NatGeo, and Fortune 100 tech brands. I’ve led creative for streaming content, designed event identities, and crafted product visuals that elevate brand presence across digital, physical, and broadcast touchpoints.I work fluidly between concept and execution—connecting strategy, systems, and storytelling to build work that’s bold, intentional, and built to move.Currently based in California, partnering with studios, in-house teams, and founders to create design that works across platforms and makes a lasting impression.
WORK
BRANDING
Building brand systems, visual identities, and guidelines that scale across global platforms.
BROADCAST
Designing title cards, style frames, and full visual packages for film, streaming, and live events.
MOTION
Crafting 2D and 3D animation, product visualizations, and dynamic content for digital and social platforms.
CAMPAIGN
Creating cross-platform creative for brand launches, social rollouts, and integrated activations.
BRANDING
BROADCAST
MOTION
CAMPAIGN
ORACLE DEVELOPERS COMMUNITY
Oracle’s developer community needed more than visuals — it needed an identity that felt like home for a new generation of builders. A space that spoke their language: open source, collaboration, and collective growth.The task was to evolve Oracle’s presence to resonate with developers who valued transparency and community. The old corporate voice didn’t connect. The challenge was to design a brand system that felt authentic, approachable, and visually aligned with developer culture.I led the design effort, building a system that wove in coding symbols, data-inspired textures, gradients, and dark-mode palettes. The identity expanded across campaigns, events, and digital platforms, ensuring consistency while leaving room for experimentation.The result was a brand that empowered Oracle to connect with developers on their own terms. A supportive, modern, and collaborative identity that continues to grow with the community it was designed for.Creative Director: Aaron Feiger, Andre Martin
Lead Designer: Leo Juarez / PermmaMotion Graphics and Illustrations: Leo Juarez / Permma
WORK
Branding + Product Visualization
The Discord Leaks
PBS documentary
GFX / Title Design
Rock & Roll Hall of Fame 2023
In-show GFX
Oracle for Developers
Branding + Visual Communication
How not to get rid of a body
GFX / Title
Litus
Branding
Isla Soledad
Short Film Branding + Poster
Aura
Branding
Tres Dias en El Paso
Film Title / Visuals
El Puesto truck
Branding
Parasite
GFX
Insurgentes 1800
GFX / Title design
Visuals & Motion.
© 2025 Leo Juarez / Permma
Rock and Roll
Hall of Fame 2023
In-show motion design for the 2023 Rock & Roll Hall of Fame induction ceremony, streamed live on Disney+. Each of the 12 inductees—Kate Bush, Sheryl Crow, Missy Elliott, George Michael, Willie Nelson, Rage Against the Machine, The Spinners, Chaka Khan, Al Kooper, Bernie Taupin, DJ Kool Herc, and Link Wray—was honored with a custom visual identity.The work focused on designing graphics packages that reflected the spirit and legacy of each artist—supporting transitions, storytelling moments, and atmosphere throughout the live broadcast.Art Direction: Reginald William Butler / AreCreative
Motion Design: Leo Juarez / Permma
CHILE FUEGO
In Mexico, chile isn’t just an ingredient — it’s part of everyday culture. Chile Fuego, a small-batch snack brand built around roasted jalapeños, set out to capture that intensity and share it with a wider audience. The product was rooted in tradition, but it needed a brand and packaging system bold enough to stand out on modern shelves.The challenge was to design an identity that honored its origins while amplifying its fiery character. Through expressive lettering, rustic textures, and 3D product visualization, the brand brings the heat and heritage of the snack to life. Every element of the design turns the bold flavors into a visual experience, so the story begins the moment you see the package.Creative Director: Leo Juarez / Permma
3D Product visualization: Leo Juarez / Permma
THE DISCORD LEAKS DOCUMENTARY
The Discord Leaks is a PBS Frontline and Washington Post documentary uncovering how classified U.S. military documents were leaked and spread through online communities. With such a sensitive and urgent story, the visual identity needed to set the right tone, serious, investigative, and contemporary.I created both the title design and the main animation package, crafting a visual system that echoed the fragmented, digital nature of the leaks while maintaining the gravity of the subject. The result was a motion language that supported the storytelling without overwhelming it, helping frame the documentary’s reporting with clarity and impact.Creative Director: ARE Creative
Lead Designer and Motion: Leo Juarez / PermmaClient: PBS and The Washington Post
TACOS JUAN
In Guadalajara’s historic Santa Tere neighborhood, food is more than sustenance, it’s community. Tacos Juan wanted a brand identity that captured the vibrancy of its streets while honoring its roots as a family taquerÃa.I developed a playful yet timeless identity that blended hand-drawn lettering, bold color, and cultural motifs, supported by 3D visualizations and promotional assets. The design was built to work both in physical signage and digital channels, giving the brand a flexible and distinctive presence.
The result is a brand that feels as alive as the neighborhood itself: rooted in heritage, but crafted for today’s audience.Creative Director: Leo Juarez / Permma
SAINT GRE
Saint Gre is a premium hibiscus liqueur crafted to bring a modern elegance to traditional flavors. The challenge was to design a brand and packaging system that honored its artisanal roots while appealing to a contemporary audience seeking sophistication and authenticity.The identity leans into the bold, natural richness of hibiscus, combining deep color palettes with refined typographic treatments and glass details that emphasize craft and quality. The bottle itself becomes a statement piece—both inviting on the shelf and memorable in the hand.Creative Director: Leo Juarez / Permma
Litus Architecture
Brand identity for a contemporary architecture firm grounded in material honesty and structural clarity. The system is built around a modular logotype and custom icon set that reflect the firm’s focus on residential and commercial development.Typography, layout, and grid patterns draw directly from architectural principles—balanced by a restrained palette and a single, confident orange accent. The brand extends across printed materials, technical documentation, and digital applications with a unified, flexible system.Creative Direction: Leo Juarez / Permma
Isla Soledad
Visual identity, poster design, and title sequence for Isla Soledad, a Mexican–UK short film directed by Omar Deneb Juárez and produced by Sauce Negro Films and Oscar-winning Slick Films. The story follows a single mother’s journey to reunite with her son, set against the backdrop of coastal Mexico.The design approach centered on themes of distance, longing, and resilience—balancing warmth with restraint. The custom wordmark and title sequence were crafted to echo the film’s emotional tone, while the poster and promotional materials extended the visual language across digital and festival platforms.Creative Direction: Leo Juarez / Permma
AURA
In an increasingly noisy digital world, Aura set out to create a space for quiet reflection and mindful daily rituals. The app was designed to support mental well-being through breath-work, guided exercises, and gentle reminders to pause.My role was to translate that vision into a brand identity that felt calm yet contemporary, one that could earn trust while standing apart in a crowded wellness market. The visual direction combines soft gradients, open typography, and minimal interfaces to invite clarity and ease.Creative Director: Leo Juarez / Permma
El Puesto truck
Brand identity for El Puesto, a Southern California food truck serving handcrafted tacos with bold, authentic flavor. The design leans into visual cues pulled from Mexican street food culture—vibrant colors, rough textures, and hand-drawn gestures—reframed with structure and clarity for a modern context.Every detail was created to help El Puesto stand out on the streets—and stay memorable long after the last bite.Creative Direction: Leo Juarez / Permma
Parasite
A personal tribute to Bong Joon-ho’s Parasite, exploring the film’s layered storytelling through a minimal yet symbolic visual language. The peach—an iconic plot device—becomes the central element, contrasted with silkscreen textures, stark black shapes, and precise type to reflect themes of class divide, invisibility, and tension.Creative Direction and Motion: Leo Juarez / Permma
Insurgentes 1800
A personal experiment in historical storytelling and visual tension. Insurgentes 1800 reimagines a moment of rebellion during Mexico’s War of Independence—just as insurgents are ambushed in a colonial street. Built entirely in 3D, the scene blends soft-body physics, textured typography, and a hand-held camera approach to create a sense of unrest and immediacy.Dust, propaganda, and silence—until it breaks. A study in memory, resistance, and how space holds conflict.Creative Direction and Motion: Leo Juarez / Permma
Tres DÃas en El Paso
Poster design and visual direction for Tres DÃas en El Paso, a Mexican feature film based on the true story of a young man who survives a brutal cartel abduction and is forced to navigate the thin line between victim and accomplice. Told through the lens of investigative journalists covering the case, the film exposes the systemic violence and moral complexity at the U.S.–Mexico border.
The graphic language blends documentary textures with expressive typography and silhouette-driven compositions to reflect the film’s raw emotional core and fractured identity.Creative Direction: Leo Juarez / Permma
How not to get rid of a body
For How Not to Get Rid of a Body—a Max Original unraveling the calculated missteps of killers trying to cover their tracks—I led the motion design for the series. The visual language leans into tension: layered case files, shifting type, and forensic-style animations that mirror the investigative process.Each motion element was designed to echo the unraveling of a cover-up—where even the most meticulous criminals leave something behind.Art Direction: Reginald William Butler / AreCreative
Motion Design: Leo Juarez / Permma
