Leo Juarez / Permma

Visuals & Motion.
© 2025 Leo Juarez / Permma

Work

Chile Fuego

Branding + Product Visualization

Oracle for Developers

Branding + Visual Communication

Litus

Branding

Isla Soledad

Short Film Branding + Poster

Aura

Branding

Tres Dias en El Paso

Film Title / Visuals

Insurgentes 1800

GFX / Title design

Visuals & Motion.
© 2025 Leo Juarez / Permma

Rock and Roll
Hall of Fame 2023

In-show motion design for the 2023 Rock & Roll Hall of Fame induction ceremony, streamed live on Disney+. Each of the 12 inductees—Kate Bush, Sheryl Crow, Missy Elliott, George Michael, Willie Nelson, Rage Against the Machine, The Spinners, Chaka Khan, Al Kooper, Bernie Taupin, DJ Kool Herc, and Link Wray—was honored with a custom visual identity.The work focused on designing graphics packages that reflected the spirit and legacy of each artist—supporting transitions, storytelling moments, and atmosphere throughout the live broadcast.Art Direction: Reginald William Butler / AreCreative
Motion Design: Leo Juarez / Permma

Chile Fuego

A branding and packaging system developed for Chile Fuego, a handcrafted snack rooted in jalapeño farming and Mexican tradition. The project began with custom lettering for the logo and extended into a full identity system—balancing warmth, heritage, and boldness.I designed the packaging, social templates, and merchandise applications, supported by a series of 3D product visualizations that brought the brand to life across physical and digital touchpoints. Every detail—from textures to tone—was shaped to reflect the product’s origin and artisanal care.Creative Direction & Design: Leo Juarez / Permma

Oracle for Developers

Brand refresh for Oracle’s developer community, aimed at connecting with a new generation of open-source-minded, collaborative developers. The work introduced a visual system built around familiar developer cues—coding symbols, dark-mode aesthetics, gradients, and data-driven textures.The identity helped reframe Oracle’s presence in the dev space as more inclusive, hands-on, and aligned with modern workflows. The system extended across digital campaigns, event branding, and internal platforms.Lead Designer: Leo Juarez / Permma

The Discord Leaks
PBS Documentary

Title design and animation for The Discord Leaks, a documentary by FRONTLINE (PBS) in collaboration with The Washington Post. The visual approach was shaped by themes of secrecy, surveillance, and digital subculture—setting the tone for a story rooted in leaked intelligence and online networks.Creative Direction: ARE Creative
Title Design & Animation: Leo Juarez / Permma
Produced by FRONTLINE (PBS) & The Washington Post

Litus Architecture

Brand identity for a contemporary architecture firm grounded in material honesty and structural clarity. The system is built around a modular logotype and custom icon set that reflect the firm’s focus on residential and commercial development.Typography, layout, and grid patterns draw directly from architectural principles—balanced by a restrained palette and a single, confident orange accent. The brand extends across printed materials, technical documentation, and digital applications with a unified, flexible system.Creative Direction: Leo Juarez / Permma

Isla Soledad

Visual identity, poster design, and title sequence for Isla Soledad, a Mexican–UK short film directed by Omar Deneb Juárez and produced by Sauce Negro Films and Oscar-winning Slick Films. The story follows a single mother’s journey to reunite with her son, set against the backdrop of coastal Mexico.The design approach centered on themes of distance, longing, and resilience—balancing warmth with restraint. The custom wordmark and title sequence were crafted to echo the film’s emotional tone, while the poster and promotional materials extended the visual language across digital and festival platforms.Creative Direction: Leo Juarez / Permma

Aura

Brand identity for Aura, a mindfulness app designed to support mental well-being through daily reflection, breathwork, and guided exercises. The visual direction strikes a balance between calm and clarity—grounded in soft gradients, open type, and a minimal interface that invites ease and trust.The branding was built to feel human and supportive, with a tone that speaks to everyday mental health as part of modern living. From logo to launch visuals, every element was crafted to reflect care, presence, and progress—one breath at a time.Creative Direction: Leo Juarez / Permma

El Puesto truck

Brand identity for El Puesto, a Southern California food truck serving handcrafted tacos with bold, authentic flavor. The design leans into visual cues pulled from Mexican street food culture—vibrant colors, rough textures, and hand-drawn gestures—reframed with structure and clarity for a modern context.Every detail was created to help El Puesto stand out on the streets—and stay memorable long after the last bite.Creative Direction: Leo Juarez / Permma

Parasite

A personal tribute to Bong Joon-ho’s Parasite, exploring the film’s layered storytelling through a minimal yet symbolic visual language. The peach—an iconic plot device—becomes the central element, contrasted with silkscreen textures, stark black shapes, and precise type to reflect themes of class divide, invisibility, and tension.Creative Direction and Motion: Leo Juarez / Permma

Insurgentes 1800

A personal experiment in historical storytelling and visual tension. Insurgentes 1800 reimagines a moment of rebellion during Mexico’s War of Independence—just as insurgents are ambushed in a colonial street. Built entirely in 3D, the scene blends soft-body physics, textured typography, and a hand-held camera approach to create a sense of unrest and immediacy.Dust, propaganda, and silence—until it breaks. A study in memory, resistance, and how space holds conflict.Creative Direction and Motion: Leo Juarez / Permma

Tres Días en El Paso

Poster design and visual direction for Tres Días en El Paso, a Mexican feature film based on the true story of a young man who survives a brutal cartel abduction and is forced to navigate the thin line between victim and accomplice. Told through the lens of investigative journalists covering the case, the film exposes the systemic violence and moral complexity at the U.S.–Mexico border.
The graphic language blends documentary textures with expressive typography and silhouette-driven compositions to reflect the film’s raw emotional core and fractured identity.Creative Direction: Leo Juarez / Permma

How not to get rid of a body

For How Not to Get Rid of a Body—a Max Original unraveling the calculated missteps of killers trying to cover their tracks—I led the motion design for the series. The visual language leans into tension: layered case files, shifting type, and forensic-style animations that mirror the investigative process.Each motion element was designed to echo the unraveling of a cover-up—where even the most meticulous criminals leave something behind.Art Direction: Reginald William Butler / AreCreative
Motion Design: Leo Juarez / Permma